Deal Sheet: 2026 Explorer Platinum

Kunes Country Ford of Delavan · Delavan, WI · VIN: 1FMUK8HH6TGB86025

Negotiation Guide

Opening Offer

$55,147

Fair Price

$56,647

Walk Away Above

$58,541

• Recent buyers paid ~$3,788 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,392

Est. Invoice$56,205

Holdback (est.)$1,813

MSRP (Sticker)$60,435

Asking Price$56,935

Markup-$3,500

Est. Dealer Margin on This Car$2,544

Percentile92% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory90 vehicles

Avg Markup (All Models)-$3,067

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$2,457

Price History

Aug 6, 2026$56,435 → $57,435(+$1,000)

Aug 20, 2026$57,435 → $56,935(-$500)

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