Deal Sheet: 2026 Explorer Platinum

Kate Faupel Ford · Henderson, KY · VIN: 1FMUK8HH6TGB72206

Negotiation Guide

Opening Offer

$49,824

Fair Price

$51,324

Walk Away Above

$53,614

• Recent buyers paid ~$3,788 below MSRP
• Sitting 75 days (avg 31) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,315

Est. Invoice$51,992

Holdback (est.)$1,677

MSRP (Sticker)$55,905

Asking Price$52,405

Markup-$3,500

Est. Dealer Margin on This Car$2,091

Percentile92% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory73 vehicles

Avg Markup (All Models)-$1,699

Avg Markup (Explorer)-$3,063

% Below MSRP100%

Avg Days to Sell38 days

Avg Sold Markup-$1,611

Price History

Jul 9, 2026$54,905 → $51,905(-$3,000)

Aug 6, 2026$51,905 → $52,905(+$1,000)

Aug 20, 2026$52,905 → $52,405(-$500)

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-$4,000$55,35022d

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-$4,000$53,94514d

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-$4,000$55,41014d

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