Deal Sheet: 2026 Explorer Platinum

Crest Ford Flat Rock, Inc. · Flat Rock, MI · VIN: 1FMUK8HH5TGC15577

Negotiation Guide

Opening Offer

$53,905

Fair Price

$55,405

Walk Away Above

$57,607

• Recent buyers paid ~$3,788 below MSRP
• Sitting 63 days (avg 31) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,829

Est. Invoice$55,623

Holdback (est.)$1,794

MSRP (Sticker)$59,810

Asking Price$56,310

Markup-$3,500

Est. Dealer Margin on This Car$2,481

Percentile92% of inventory is priced lower

Days on Lot63 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory157 vehicles

Avg Markup (All Models)-$2,642

Avg Markup (Explorer)-$3,107

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$1,973

Price History

Jul 9, 2026$58,810 → $55,810(-$3,000)

Aug 6, 2026$55,810 → $56,810(+$1,000)

Aug 20, 2026$56,810 → $56,310(-$500)

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-$4,000$53,80010d

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-$4,000$55,35022d

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-$4,000$53,94514d

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