Deal Sheet: 2026 Explorer Platinum

Middleton Ford · Middleton, WI · VIN: 1FMUK8HH5TGC00948

Negotiation Guide

Opening Offer

$52,622

Fair Price

$54,122

Walk Away Above

$56,016

• Recent buyers paid ~$3,788 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,119

Est. Invoice$53,856

Holdback (est.)$1,737

MSRP (Sticker)$57,910

Asking Price$54,410

Markup-$3,500

Est. Dealer Margin on This Car$2,291

Percentile92% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)-$2,123

Avg Markup (Explorer)-$3,423

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$1,864

Price History

Aug 6, 2026$53,910 → $54,910(+$1,000)

Aug 20, 2026$54,910 → $54,410(-$500)

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