Deal Sheet: 2026 Explorer Platinum

Preston Ford, Inc. · Burton, OH · VIN: 1FMUK8HH5TGB95363

Negotiation Guide

Opening Offer

$52,426

Fair Price

$53,926

Walk Away Above

$56,236

• Recent buyers paid ~$3,788 below MSRP
• Sitting 75 days (avg 31) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,691

Est. Invoice$54,447

Holdback (est.)$1,756

MSRP (Sticker)$58,545

Asking Price$55,045

Markup-$3,500

Est. Dealer Margin on This Car$2,355

Percentile92% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory76 vehicles

Avg Markup (All Models)-$2,372

Avg Markup (Explorer)-$3,136

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,792

Price History

Jul 9, 2026$57,545 → $54,545(-$3,000)

Aug 6, 2026$54,545 → $55,545(+$1,000)

Aug 20, 2026$55,545 → $55,045(-$500)

Cheaper Explorer Platinum Inventory

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-$4,000$56,39510d

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-$4,000$56,43510d

Friendly FordLas Vegas, NV

-$4,000$50,91010d

Ford of MontebelloMontebello, CA

-$4,000$53,80010d

Lithia Ford of BoiseBoise, ID

-$4,000$55,35022d

Envision Ford of DuarteDuarte, CA

-$4,000$54,74014d

Envision Ford of DuarteDuarte, CA

-$4,000$53,94514d

Young Ford of Brigham CityBrigham City, UT

-$4,000$55,41014d

AutoNation Ford ArapahoeCentennial, CO

-$4,000$52,70014d

Mike Maroone Ford LongmontLongmont, CO

-$4,000$53,60014d