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Deal Sheet: 2026 Explorer Platinum
Al Piemonte Ford Sales, Inc. · Melrose Park, IL · VIN: 1FMUK8HH5TGA12740
Negotiation Guide
Opening Offer
$50,952
Fair Price
$52,452
Walk Away Above
$54,751
- • Recent buyers paid ~$3,788 below MSRP
- • Sitting 75 days (avg 31) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,345
Est. Invoice$53,057
Holdback (est.)$1,712
MSRP (Sticker)$57,050
Asking Price$53,550
Markup-$3,500
Est. Dealer Margin on This Car$2,205
Percentile92% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold858
Avg Markup-$3,788
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory67 vehicles
Avg Markup (All Models)-$2,354
Avg Markup (Explorer)-$3,289
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,404
Price History
Jul 9, 2026$56,050 → $53,050(-$3,000)
Aug 6, 2026$53,050 → $54,050(+$1,000)
Aug 20, 2026$54,050 → $53,550(-$500)
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