Deal Sheet: 2026 Explorer Platinum

Gustafson Ford, LLC · Kewanee, IL · VIN: 1FMUK8HH4TGC43306

Negotiation Guide

Opening Offer

$55,057

Fair Price

$56,557

Walk Away Above

$58,451

• Recent buyers paid ~$3,788 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,311

Est. Invoice$56,121

Holdback (est.)$1,810

MSRP (Sticker)$60,345

Asking Price$56,845

Markup-$3,500

Est. Dealer Margin on This Car$2,535

Percentile92% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory30 vehicles

Avg Markup (All Models)-$2,017

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$1,958

Price History

Aug 6, 2026$56,345 → $57,345(+$1,000)

Aug 20, 2026$57,345 → $56,845(-$500)

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