Deal Sheet: 2026 Explorer Platinum

Larry H. Miller Ford Lincoln Draper · Draper, UT · VIN: 1FMUK8HH4TGC19717

Negotiation Guide

Opening Offer

$52,563

Fair Price

$54,063

Walk Away Above

$56,307

• Recent buyers paid ~$3,788 below MSRP
• Sitting 68 days (avg 31) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,695

Est. Invoice$54,452

Holdback (est.)$1,757

MSRP (Sticker)$58,550

Asking Price$54,550

Markup-$4,000

Est. Dealer Margin on This Car$1,855

Percentile8% of inventory is priced lower

Days on Lot68 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory367 vehicles

Avg Markup (All Models)-$924

Avg Markup (Explorer)-$3,914

% Below MSRP89%

Avg Days to Sell34 days

Avg Sold Markup-$931

Price History

Jul 9, 2026$56,550 → $54,050(-$2,500)

Aug 6, 2026$54,050 → $55,050(+$1,000)

Aug 20, 2026$55,050 → $54,550(-$500)

Cheaper Explorer Platinum Inventory

Earnhardt FordChandler, AZ

-$4,000$56,39510d

Oro FordOracle, AZ

-$4,000$56,43510d

Friendly FordLas Vegas, NV

-$4,000$50,91010d

Ford of MontebelloMontebello, CA

-$4,000$53,80010d

Lithia Ford of BoiseBoise, ID

-$4,000$55,35022d

Envision Ford of DuarteDuarte, CA

-$4,000$54,74014d

Envision Ford of DuarteDuarte, CA

-$4,000$53,94514d

Young Ford of Brigham CityBrigham City, UT

-$4,000$55,41014d

AutoNation Ford ArapahoeCentennial, CO

-$4,000$52,70014d

Mike Maroone Ford LongmontLongmont, CO

-$4,000$53,60014d