Deal Sheet: 2026 Explorer Platinum

Tony Betten & Sons Ford, Inc. · Grand Rapids, MI · VIN: 1FMUK8HH4TGB68865

Negotiation Guide

Opening Offer

$52,199

Fair Price

$53,699

Walk Away Above

$56,007

• Recent buyers paid ~$3,788 below MSRP
• Sitting 75 days (avg 31) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,484

Est. Invoice$54,233

Holdback (est.)$1,749

MSRP (Sticker)$58,315

Asking Price$54,815

Markup-$3,500

Est. Dealer Margin on This Car$2,332

Percentile92% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory86 vehicles

Avg Markup (All Models)-$2,326

Avg Markup (Explorer)-$2,844

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,982

Price History

Jul 9, 2026$57,315 → $54,315(-$3,000)

Aug 6, 2026$54,315 → $55,315(+$1,000)

Aug 20, 2026$55,315 → $54,815(-$500)

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