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Deal Sheet: 2026 Explorer Platinum
Link Ford and RV-Rice Lake LLC · Rice Lake, WI · VIN: 1FMUK8HH4TGB68610
Negotiation Guide
Opening Offer
$53,954
Fair Price
$55,454
Walk Away Above
$57,775
- • Recent buyers paid ~$3,788 below MSRP
- • Sitting 75 days (avg 31) — extra leverage
- • Price already dropped 2 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$54,086
Est. Invoice$55,888
Holdback (est.)$1,803
MSRP (Sticker)$60,095
Asking Price$56,595
Markup-$3,500
Est. Dealer Margin on This Car$2,510
Percentile92% of inventory is priced lower
Days on Lot75 days
What Others Paid (Last 30 Days)
Cars Sold858
Avg Markup-$3,788
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory84 vehicles
Avg Markup (All Models)-$2,738
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$2,388
Price History
Jul 9, 2026$58,595 → $56,095(-$2,500)
Aug 6, 2026$56,095 → $57,095(+$1,000)
Aug 20, 2026$57,095 → $56,595(-$500)
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