Deal Sheet: 2026 Explorer Platinum

Sleepy Hollow Ford, Inc. · Viroqua, WI · VIN: 1FMUK8HH2TGC38816

Negotiation Guide

Opening Offer

$54,402

Fair Price

$55,902

Walk Away Above

$57,796

• Recent buyers paid ~$3,788 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,721

Est. Invoice$55,512

Holdback (est.)$1,791

MSRP (Sticker)$59,690

Asking Price$56,190

Markup-$3,500

Est. Dealer Margin on This Car$2,469

Percentile92% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory75 vehicles

Avg Markup (All Models)-$2,400

Avg Markup (Explorer)-$3,471

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,614

Price History

Aug 20, 2026$56,690 → $56,190(-$500)

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