Deal Sheet: 2026 Explorer Platinum

Gorno Bros Inc · Woodhaven, MI · VIN: 1FMUK8HH2TGC20638

Negotiation Guide

Opening Offer

$52,725

Fair Price

$54,225

Walk Away Above

$56,403

• Recent buyers paid ~$3,788 below MSRP
• Sitting 61 days (avg 31) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,722

Est. Invoice$54,479

Holdback (est.)$1,757

MSRP (Sticker)$58,580

Asking Price$55,080

Markup-$3,500

Est. Dealer Margin on This Car$2,358

Percentile92% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory174 vehicles

Avg Markup (All Models)-$2,899

Avg Markup (Explorer)-$3,268

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$2,344

Price History

Jul 9, 2026$57,580 → $54,580(-$3,000)

Aug 6, 2026$54,580 → $55,580(+$1,000)

Aug 20, 2026$55,580 → $55,080(-$500)

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