Deal Sheet: 2026 Explorer Platinum

Dutch Miller Ford of Ashland · Ashland, KY · VIN: 1FMUK8HH1TGC43991

Negotiation Guide

Opening Offer

$53,452

Fair Price

$54,952

Walk Away Above

$56,846

• Recent buyers paid ~$3,788 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,866

Est. Invoice$54,628

Holdback (est.)$1,762

MSRP (Sticker)$58,740

Asking Price$55,240

Markup-$3,500

Est. Dealer Margin on This Car$2,374

Percentile92% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)-$1,010

Avg Markup (Explorer)-$2,962

% Below MSRP84%

Avg Days to Sell33 days

Avg Sold Markup-$1,270

Price History

Aug 20, 2026$55,740 → $55,240(-$500)

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