Deal Sheet: 2026 Explorer Platinum

Ed Martin Ford · Anderson, IN · VIN: 1FMUK8HH1TGC28746

Negotiation Guide

Opening Offer

$56,647

Fair Price

$58,147

Walk Away Above

$60,041

• Recent buyers paid ~$3,788 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$55,742

Est. Invoice$57,600

Holdback (est.)$1,858

MSRP (Sticker)$61,935

Asking Price$58,435

Markup-$3,500

Est. Dealer Margin on This Car$2,694

Percentile92% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory74 vehicles

Avg Markup (All Models)-$3,247

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$1,673

Price History

Aug 15, 2026$58,935 → $58,435(-$500)

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