Deal Sheet: 2026 Explorer Platinum

Cronin Ford, Inc. · Harrison, OH · VIN: 1FMUK8HH1TGC28679

Negotiation Guide

Opening Offer

$52,967

Fair Price

$54,467

Walk Away Above

$56,361

• Recent buyers paid ~$3,788 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$52,430

Est. Invoice$54,177

Holdback (est.)$1,748

MSRP (Sticker)$58,255

Asking Price$54,755

Markup-$3,500

Est. Dealer Margin on This Car$2,326

Percentile92% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory91 vehicles

Avg Markup (All Models)-$1,929

Avg Markup (Explorer)-$3,444

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,668

Price History

Aug 6, 2026$54,255 → $55,255(+$1,000)

Aug 20, 2026$55,255 → $54,755(-$500)

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