Deal Sheet: 2026 Explorer Platinum

Langlade Ford · Antigo, WI · VIN: 1FMUK8HH1TGC18914

Negotiation Guide

Opening Offer

$55,602

Fair Price

$57,102

Walk Away Above

$58,996

• Recent buyers paid ~$3,788 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$54,801

Est. Invoice$56,628

Holdback (est.)$1,827

MSRP (Sticker)$60,890

Asking Price$57,390

Markup-$3,500

Est. Dealer Margin on This Car$2,589

Percentile92% of inventory is priced lower

Days on Lot22 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory37 vehicles

Avg Markup (All Models)-$2,270

Avg Markup (Explorer)-$3,455

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$2,500

Price History

Aug 6, 2026$56,890 → $57,890(+$1,000)

Aug 20, 2026$57,890 → $57,390(-$500)

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