Deal Sheet: 2026 Explorer Platinum

Golf Mill Motor Sales, Inc. · Niles, IL · VIN: 1FMUK8HH0TGC40242

Negotiation Guide

Opening Offer

$54,402

Fair Price

$55,902

Walk Away Above

$57,796

• Recent buyers paid ~$3,788 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$53,721

Est. Invoice$55,512

Holdback (est.)$1,791

MSRP (Sticker)$59,690

Asking Price$56,190

Markup-$3,500

Est. Dealer Margin on This Car$2,469

Percentile92% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory224 vehicles

Avg Markup (All Models)-$2,612

Avg Markup (Explorer)-$3,267

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$2,225

Price History

Aug 6, 2026$55,690 → $56,690(+$1,000)

Aug 20, 2026$56,690 → $56,190(-$500)

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