Deal Sheet: 2026 Explorer Platinum

Don Franklin Ford London · London, KY · VIN: 1FMUK8HH0TGC38801

Negotiation Guide

Opening Offer

$53,057

Fair Price

$54,557

Walk Away Above

$56,451

• Recent buyers paid ~$3,788 below MSRP

Price Breakdown

Est. Dealer Cost$52,511

Est. Invoice$54,261

Holdback (est.)$1,750

MSRP (Sticker)$58,345

Asking Price$54,845

Markup-$3,500

Est. Dealer Margin on This Car$2,335

Percentile92% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory165 vehicles

Avg Markup (All Models)-$1,223

Avg Markup (Explorer)-$3,500

% Below MSRP88%

Avg Days to Sell32 days

Avg Sold Markup-$305

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