Deal Sheet: 2026 Explorer Active 100A

Santa Fe Ford, Inc. · Alachua, FL · VIN: 1FMUK8DH5TGB92369

Negotiation Guide

Opening Offer

$37,574

Fair Price

$39,074

Walk Away Above

$40,967

• Recent buyers paid ~$4,095 below MSRP

Price Breakdown

Est. Dealer Cost$38,574

Est. Invoice$39,860

Holdback (est.)$1,286

MSRP (Sticker)$42,860

Asking Price$39,360

Markup-$3,500

Est. Dealer Margin on This Car$786

Percentile45% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold158

Avg Markup-$4,095

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory27 vehicles

Avg Markup (All Models)-$1,370

Avg Markup (Explorer)-$3,125

% Below MSRP100%

Avg Days to Sell16 days

Avg Sold Markup-$3,196

Cheaper Explorer Active 100A Inventory

Windward Ford of HawaiiKailua, HI

-$4,000$37,0055d

Bolton Ford, L.L.C.Lake Charles, LA

-$4,000$36,26019d

Bolton Ford, L.L.C.Lake Charles, LA

-$3,500$37,95566d

Tropical FordOrlando, FL

-$3,500$36,76073d

Jarrett Ford, Inc.Dade City, FL

-$3,500$36,76066d

Killeen FordKilleen, TX

-$3,500$37,16061d

Tomball Ford, Inc.Tomball, TX

-$3,500$37,16073d

AutoNation Ford Fort WorthFt Worth, TX

-$3,500$37,16019d

AutoNation Ford Fort WorthFt Worth, TX

-$3,500$37,16033d

Bolton Ford, L.L.C.Lake Charles, LA

-$3,500$37,95533d