Deal Sheet: 2026 Explorer Active 100A

Fair Oaks Ford · Naperville, IL · VIN: 1FMUK8DH4TGB66054

Negotiation Guide

Opening Offer

$37,088

Fair Price

$38,588

Walk Away Above

$40,454

• Recent buyers paid ~$3,920 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,088

Est. Invoice$39,358

Holdback (est.)$1,270

MSRP (Sticker)$42,320

Asking Price$38,820

Markup-$3,500

Est. Dealer Margin on This Car$732

Percentile100% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold199

Avg Markup-$3,920

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory156 vehicles

Avg Markup (All Models)-$2,338

Avg Markup (Explorer)-$3,800

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,389

Price History

Aug 20, 2026$41,320 → $38,820(-$2,500)

Cheaper Explorer Active 100A Inventory

Ted Britt Fairfax FordFairfax, VA

-$4,500$38,95566d

Spitzer Ford DuBois, LLCDu Bois, PA

-$4,500$37,96013d

Sondalle FordBerlin, WI

-$4,500$38,32052d

Ted Britt Fairfax FordFairfax, VA

-$4,500$38,85559d

Beshore and Koller, Inc.Manchester, PA

-$4,500$38,71578d

Cocoa FordCocoa, FL

-$4,500$36,16078d

Laurel FordLaurel, MS

-$4,500$35,76078d

Malloy FordAlexandria, VA

-$4,500$37,76017d

Ted Britt Fairfax FordFairfax, VA

-$4,500$38,95566d

Sheehy Ford of GaithersburgGaithersburg, MD

-$4,500$37,76038d