Deal Sheet: 2026 Explorer Active 100A

Cocoa Ford · Cocoa, FL · VIN: 1FMUK7DH5TGB54571

This Is Already a Great Deal

Opening Offer

$37,094

Asking Price

$36,160

Max Price

$36,160

• Recent buyers paid ~$3,920 below MSRP
• Sitting 78 days (avg 47) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated
• Asking price is already $934 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$36,594

Est. Invoice$37,814

Holdback (est.)$1,220

MSRP (Sticker)$40,660

Asking Price$36,160

Markup-$4,500

Est. Dealer Margin on This Car$-434

Percentile48% of inventory is priced lower

Days on Lot78 days

What Others Paid (Last 30 Days)

Cars Sold199

Avg Markup-$3,920

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)-$2,309

Avg Markup (Explorer)-$4,250

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$2,267

Price History

Jun 13, 2026$39,660 → $39,160(-$500)

Jul 9, 2026$39,160 → $36,160(-$3,000)

Aug 6, 2026$36,160 → $37,160(+$1,000)

Aug 22, 2026$37,160 → $36,160(-$1,000)

Cheaper Explorer Active 100A Inventory

Ted Britt Fairfax FordFairfax, VA

-$4,500$38,95566d

Spitzer Ford DuBois, LLCDu Bois, PA

-$4,500$37,96013d

Sondalle FordBerlin, WI

-$4,500$38,32052d

Ted Britt Fairfax FordFairfax, VA

-$4,500$38,85559d

Beshore and Koller, Inc.Manchester, PA

-$4,500$38,71578d

Laurel FordLaurel, MS

-$4,500$35,76078d

Malloy FordAlexandria, VA

-$4,500$37,76017d

Ted Britt Fairfax FordFairfax, VA

-$4,500$38,95566d

Sheehy Ford of GaithersburgGaithersburg, MD

-$4,500$37,76038d

Apple FordColumbia, MD

-$4,500$38,16024d