Deal Sheet: 2026 Explorer Active 100A

Sondalle Ford · Berlin, WI · VIN: 1FMUK8DH2TGC04736

This Is Already a Great Deal

Opening Offer

$39,038

Asking Price

$38,320

Max Price

$38,320

• Recent buyers paid ~$3,920 below MSRP
• Price already dropped 3 time(s) — dealer is motivated
• Asking price is already $718 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$38,538

Est. Invoice$39,823

Holdback (est.)$1,285

MSRP (Sticker)$42,820

Asking Price$38,320

Markup-$4,500

Est. Dealer Margin on This Car$-218

Percentile48% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold199

Avg Markup-$3,920

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell47 days

Dealer Profile

Inventory13 vehicles

Avg Markup (All Models)-$1,962

Avg Markup (Explorer)-$3,200

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,500

Price History

Jul 9, 2026$41,820 → $38,820(-$3,000)

Aug 6, 2026$38,820 → $39,820(+$1,000)

Aug 20, 2026$39,820 → $39,320(-$500)

Aug 22, 2026$39,320 → $38,320(-$1,000)

Cheaper Explorer Active 100A Inventory

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-$4,500$38,95566d

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-$4,500$37,96013d

Ted Britt Fairfax FordFairfax, VA

-$4,500$38,85559d

Beshore and Koller, Inc.Manchester, PA

-$4,500$38,71578d

Cocoa FordCocoa, FL

-$4,500$36,16078d

Laurel FordLaurel, MS

-$4,500$35,76078d

Malloy FordAlexandria, VA

-$4,500$37,76017d

Ted Britt Fairfax FordFairfax, VA

-$4,500$38,95566d

Sheehy Ford of GaithersburgGaithersburg, MD

-$4,500$37,76038d

Apple FordColumbia, MD

-$4,500$38,16024d