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Deal Sheet: 2026 Explorer Active 100A

Sondalle Ford · Berlin, WI · VIN: 1FMUK8DH2TGC04736

This Is Already a Great Deal

Opening Offer
$39,038
Asking Price
$38,820
Max Price
$38,820
  • Recent buyers paid ~$1,450 below MSRP
  • Price already dropped 1 time(s) — dealer is motivated
  • Asking price is already $2,550 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$38,538
Est. Invoice$39,823
Holdback (est.)$1,285
MSRP (Sticker)$42,820
Asking Price$38,820
Markup-$4,000
Est. Dealer Margin on This Car$282
Percentile86% of inventory is priced lower
Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold218
Avg Markup-$1,450
Median Markup-$1,500
Best Deal-$2,000
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell19 days

Dealer Profile

Inventory21 vehicles
Avg Markup (All Models)-$1,429
Avg Markup (Explorer)-$4,000
% Below MSRP100%
Avg Days to Sell25 days
Avg Sold Markup-$200

Price History

Jul 9, 2026$41,820$38,820(-$3,000)