Deal Sheet: 2026 Explorer Active 100A

Ulrich Ford · Pella, IA · VIN: 1FMUK8DH3TGC05149

Negotiation Guide

Opening Offer

$37,394

Fair Price

$38,894

Walk Away Above

$40,777

• Recent buyers paid ~$4,180 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$38,394

Est. Invoice$39,674

Holdback (est.)$1,280

MSRP (Sticker)$42,660

Asking Price$39,160

Markup-$3,500

Est. Dealer Margin on This Car$766

Percentile43% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold181

Avg Markup-$4,180

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell42 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)-$1,050

Avg Markup (Explorer)-$3,500

% Below MSRP81%

Avg Days to Sell24 days

Avg Sold Markup-$1,309

Price History

Jul 9, 2026$40,660 → $38,160(-$2,500)

Aug 6, 2026$38,160 → $39,160(+$1,000)

Cheaper Explorer Active 100A Inventory

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-$3,500$37,95559d

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Phil Long Ford of Denver, LLCDenver, CO

-$3,500$37,06065d

AutoNation Ford Fort WorthFt Worth, TX

-$3,500$37,16026d

Bolton Ford, L.L.C.Lake Charles, LA

-$3,500$37,95526d

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-$3,500$36,76012d

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-$3,500$39,1604d

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-$3,500$39,16059d