Deal Sheet: 2026 Explorer Active 100A

Northgate Ford · Cincinnati, OH · VIN: 1FMUK8DH2TGB08122

Negotiation Guide

Opening Offer

$39,494

Fair Price

$40,994

Walk Away Above

$41,872

• Recent buyers paid ~$1,406 below MSRP
• Sitting 20 days (avg 11) — extra leverage

Price Breakdown

Est. Dealer Cost$38,475

Est. Invoice$39,758

Holdback$1,283

MSRP (Sticker)$42,750

Asking Price$41,750

Markup-$1,000

Dealer Margin on This Car$3,275

Percentile100% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold101

Avg Markup-$1,406

Median Markup-$1,500

Best Deal-$2,000

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell11 days

Dealer Profile

Inventory156 vehicles

Avg Markup (All Models)-$1,032

Avg Markup (Explorer)-$1,000

% Below MSRP100%

Avg Days to Sell9 days

Avg Sold Markup-$500

Cheaper Explorer Active 100A Inventory

Ziems Ford Corners, Inc.Farmington, NM

-$2,000$38,66020d

Steve Coury FordStar Valley, AZ

-$2,000$39,24520d

Kearny Mesa FordSan Diego, CA

-$2,000$39,45520d

Fritts FordRiverside, CA

-$2,000$38,26020d

Power FordAlbuquerque, NM

-$2,000$38,72020d

Hemborg FordNorco, CA

-$2,000$38,66020d

Phil Long Ford of RatonRaton, NM

-$2,000$38,56020d

Star FordGlendale, CA

-$2,000$38,66020d

Santa Monica FordSanta Monica, CA

-$2,000$40,26020d

AutoNation Ford ValenciaValencia, CA

-$2,000$38,6608d