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Deal Sheet: 2026 Explorer Active 100A
Northgate Ford · Cincinnati, OH · VIN: 1FMUK8DH2TGB08122
This Is Already a Great Deal
Opening Offer
$38,975
Asking Price
$38,250
Max Price
$38,250
- • Recent buyers paid ~$3,920 below MSRP
- • Sitting 77 days (avg 47) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $725 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,475
Est. Invoice$39,758
Holdback (est.)$1,283
MSRP (Sticker)$42,750
Asking Price$38,250
Markup-$4,500
Est. Dealer Margin on This Car$-225
Percentile48% of inventory is priced lower
Days on Lot77 days
What Others Paid (Last 30 Days)
Cars Sold199
Avg Markup-$3,920
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell47 days
Dealer Profile
Inventory129 vehicles
Avg Markup (All Models)-$3,058
Avg Markup (Explorer)-$4,167
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$2,159
Price History
Jul 9, 2026$41,750 → $38,750(-$3,000)
Aug 6, 2026$38,750 → $39,750(+$1,000)
Aug 20, 2026$39,750 → $39,250(-$500)
Aug 22, 2026$39,250 → $38,250(-$1,000)
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