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Deal Sheet: 2026 Explorer Active
Kent Parsons Ford · Martinsburg, WV · VIN: 1FMUK8DH0TGC39937
This Is Already a Great Deal
Opening Offer
$40,442
Asking Price
$39,880
Max Price
$39,880
- • Recent buyers paid ~$3,765 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $735 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,942
Est. Invoice$41,273
Holdback (est.)$1,331
MSRP (Sticker)$44,380
Asking Price$39,880
Markup-$4,500
Est. Dealer Margin on This Car$-62
Percentile52% of inventory is priced lower
Days on Lot2 days
What Others Paid (Last 30 Days)
Cars Sold7611
Avg Markup-$3,765
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory98 vehicles
Avg Markup (All Models)-$1,709
Avg Markup (Explorer)-$4,133
% Below MSRP92%
Avg Days to Sell42 days
Avg Sold Markup-$1,375
Price History
Aug 22, 2026$40,880 → $39,880(-$1,000)
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