Deal Sheet: 2026 Explorer Active

Southgate Ford · Southgate, MI · VIN: 1FMUK8DH9TGC42254

Negotiation Guide

Opening Offer

$45,231

Fair Price

$46,731

Walk Away Above

$48,650

• Recent buyers paid ~$3,839 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,513

Est. Invoice$47,030

Holdback (est.)$1,517

MSRP (Sticker)$50,570

Asking Price$47,070

Markup-$3,500

Est. Dealer Margin on This Car$1,557

Percentile89% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold6571

Avg Markup-$3,839

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory248 vehicles

Avg Markup (All Models)-$3,209

Avg Markup (Explorer)-$3,153

% Below MSRP100%

Avg Days to Sell35 days

Avg Sold Markup-$3,031

Price History

Aug 15, 2026$47,570 → $47,070(-$500)

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