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Deal Sheet: 2026 Explorer ST-Line

Gray-Daniels Ford · Brandon, MS · VIN: 1FMUK7KH7TGB55076

Negotiation Guide

Opening Offer
$45,541
Fair Price
$47,041
Walk Away Above
$49,235
  • Recent buyers paid ~$4,088 below MSRP
  • Sitting 65 days (avg 41) — extra leverage
  • Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$46,287
Est. Invoice$47,830
Holdback (est.)$1,543
MSRP (Sticker)$51,430
Asking Price$47,930
Markup-$3,500
Est. Dealer Margin on This Car$1,643
Percentile35% of inventory is priced lower
Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold2955
Avg Markup-$4,088
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days

Dealer Profile

Inventory458 vehicles
Avg Markup (All Models)-$772
Avg Markup (Explorer)-$3,500
% Below MSRP83%
Avg Days to Sell32 days
Avg Sold Markup-$1,160

Price History

Jul 9, 2026$49,930$46,930(-$3,000)
Aug 6, 2026$46,930$47,930(+$1,000)