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Deal Sheet: 2026 Explorer ST-Line

Sons Ford of Auburn · Auburn, AL · VIN: 1FMUK7KH7TGB09652

Negotiation Guide

Opening Offer
$41,762
Fair Price
$43,262
Walk Away Above
$45,306
  • Recent buyers paid ~$4,088 below MSRP

Price Breakdown

Est. Dealer Cost$42,615
Est. Invoice$44,036
Holdback (est.)$1,421
MSRP (Sticker)$47,350
Asking Price$44,350
Markup-$3,000
Est. Dealer Margin on This Car$1,735
Percentile99% of inventory is priced lower
Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold2955
Avg Markup-$4,088
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days

Dealer Profile

Inventory285 vehicles
Avg Markup (All Models)-$1,058
Avg Markup (Explorer)-$3,000
% Below MSRP83%
Avg Days to Sell34 days
Avg Sold Markup-$724