Deal Sheet: 2026 Explorer ST-Line

Gray-Daniels Ford · Brandon, MS · VIN: 1FMUK7KH5TGC19308

Negotiation Guide

Opening Offer

$47,382

Fair Price

$48,882

Walk Away Above

$50,926

• Recent buyers paid ~$4,088 below MSRP

Price Breakdown

Est. Dealer Cost$47,673

Est. Invoice$49,262

Holdback (est.)$1,589

MSRP (Sticker)$52,970

Asking Price$49,470

Markup-$3,500

Est. Dealer Margin on This Car$1,797

Percentile35% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold2955

Avg Markup-$4,088

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory458 vehicles

Avg Markup (All Models)-$772

Avg Markup (Explorer)-$3,500

% Below MSRP83%

Avg Days to Sell32 days

Avg Sold Markup-$1,160

Price History

Aug 6, 2026$48,470 → $49,470(+$1,000)

Cheaper Explorer ST-Line Inventory

Long-Lewis of HooverHoover, AL

-$4,000$47,15039d

Bob Thomas Ford, Inc.Hamden, CT

-$3,500$47,7450d

Emerling Ford, Inc.Springville, NY

-$3,500$46,8400d

City World FordBronx, NY

-$3,500$47,7450d

All American Ford of ParamusParamus, NJ

-$3,500$51,9000d

Tasca Ford YonkersYonkers, NY

-$3,500$47,7450d

Dana FordStaten Island, NY

-$3,500$51,4050d

Cannon Kirk Ford of SpringfieldSpringfield, TN

-$3,500$50,4100d

Ford of MurfreesboroMurfreesboro, TN

-$3,500$50,5100d

Ford of MurfreesboroMurfreesboro, TN

-$3,500$51,0050d