Deal Sheet: 2026 Explorer ST-Line

Jay Hodge Ford of Morrilton · Morrilton, AR · VIN: 1FMUK7KH5TGB12890

Negotiation Guide

Opening Offer

$44,368

Fair Price

$45,868

Walk Away Above

$48,059

• Recent buyers paid ~$4,088 below MSRP
• Sitting 65 days (avg 41) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$45,225

Est. Invoice$46,733

Holdback (est.)$1,508

MSRP (Sticker)$50,250

Asking Price$46,750

Markup-$3,500

Est. Dealer Margin on This Car$1,525

Percentile35% of inventory is priced lower

Days on Lot65 days

What Others Paid (Last 30 Days)

Cars Sold2955

Avg Markup-$4,088

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell41 days

Dealer Profile

Inventory74 vehicles

Avg Markup (All Models)-$1,757

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$2,220

Price History

Jul 9, 2026$48,750 → $45,750(-$3,000)

Aug 6, 2026$45,750 → $46,750(+$1,000)

Cheaper Explorer ST-Line Inventory

Long-Lewis of HooverHoover, AL

-$4,000$47,15039d

Bob Thomas Ford, Inc.Hamden, CT

-$3,500$47,7450d

Emerling Ford, Inc.Springville, NY

-$3,500$46,8400d

City World FordBronx, NY

-$3,500$47,7450d

All American Ford of ParamusParamus, NJ

-$3,500$51,9000d

Tasca Ford YonkersYonkers, NY

-$3,500$47,7450d

Dana FordStaten Island, NY

-$3,500$51,4050d

Cannon Kirk Ford of SpringfieldSpringfield, TN

-$3,500$50,4100d

Ford of MurfreesboroMurfreesboro, TN

-$3,500$50,5100d

Ford of MurfreesboroMurfreesboro, TN

-$3,500$51,0050d