Deal Sheet: 2026 Explorer Platinum

Gary Yeomans Ford Frankfort · Frankfort, KY · VIN: 1FMUK7HHXTGA87461

Negotiation Guide

Opening Offer

$49,822

Fair Price

$51,322

Walk Away Above

$53,216

• Recent buyers paid ~$3,788 below MSRP
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,599

Est. Invoice$51,252

Holdback (est.)$1,653

MSRP (Sticker)$55,110

Asking Price$51,610

Markup-$3,500

Est. Dealer Margin on This Car$2,011

Percentile92% of inventory is priced lower

Days on Lot21 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory186 vehicles

Avg Markup (All Models)-$1,786

Avg Markup (Explorer)-$3,300

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$1,129

Price History

Jun 13, 2026$54,110 → $53,610(-$500)

Aug 6, 2026$51,110 → $52,110(+$1,000)

Aug 20, 2026$52,110 → $51,610(-$500)

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