Deal Sheet: 2026 Explorer Platinum

Fairway Ford · Placentia, CA · VIN: 1FMUK7HH4TGB65443

Negotiation Guide

Opening Offer

$48,784

Fair Price

$50,284

Walk Away Above

$52,567

• Recent buyers paid ~$3,788 below MSRP
• Sitting 75 days (avg 31) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,365

Est. Invoice$51,011

Holdback (est.)$1,646

MSRP (Sticker)$54,850

Asking Price$50,850

Markup-$4,000

Est. Dealer Margin on This Car$1,485

Percentile8% of inventory is priced lower

Days on Lot75 days

What Others Paid (Last 30 Days)

Cars Sold858

Avg Markup-$3,788

Median Markup-$4,000

Best Deal-$4,500

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory214 vehicles

Avg Markup (All Models)-$1,994

Avg Markup (Explorer)-$3,862

% Below MSRP100%

Avg Days to Sell40 days

Avg Sold Markup-$1,511

Price History

Jul 4, 2026$52,850 → $51,850(-$1,000)

Jul 9, 2026$51,850 → $50,850(-$1,000)

Aug 6, 2026$50,850 → $51,850(+$1,000)

Aug 20, 2026$51,850 → $50,850(-$1,000)

Cheaper Explorer Platinum Inventory

Earnhardt FordChandler, AZ

-$4,000$56,39510d

Oro FordOracle, AZ

-$4,000$56,43510d

Friendly FordLas Vegas, NV

-$4,000$50,91010d

Ford of MontebelloMontebello, CA

-$4,000$53,80010d

Lithia Ford of BoiseBoise, ID

-$4,000$55,35022d

Envision Ford of DuarteDuarte, CA

-$4,000$54,74014d

Envision Ford of DuarteDuarte, CA

-$4,000$53,94514d

Young Ford of Brigham CityBrigham City, UT

-$4,000$55,41014d

AutoNation Ford ArapahoeCentennial, CO

-$4,000$52,70014d

Mike Maroone Ford LongmontLongmont, CO

-$4,000$53,60014d