This Is Already a Great Deal
Opening Offer
$39,628
Asking Price
$38,975
Max Price
$38,975
- • Recent buyers paid ~$3,765 below MSRP
- • Sitting 77 days (avg 41) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $653 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,128
Est. Invoice$40,432
Holdback (est.)$1,304
MSRP (Sticker)$43,475
Asking Price$38,975
Markup-$4,500
Est. Dealer Margin on This Car$-153
Percentile52% of inventory is priced lower
Days on Lot77 days
What Others Paid (Last 30 Days)
Cars Sold7611
Avg Markup-$3,765
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory198 vehicles
Avg Markup (All Models)-$2,667
Avg Markup (Explorer)-$4,269
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$1,706
Price History
Jun 13, 2026$42,475 → $41,975(-$500)
Jul 9, 2026$41,975 → $38,975(-$3,000)
Aug 6, 2026$38,975 → $39,975(+$1,000)
Aug 22, 2026$39,975 → $38,975(-$1,000)
Cheaper Explorer Active Inventory
White's Canyon FordSpearfish, SD
-$5,000$44,5359d
Paul Miller Ford, Inc.Lexington, KY
-$4,500$44,42012d
Southgate FordSouthgate, MI
-$4,500$46,07012d
Southgate FordSouthgate, MI
-$4,500$45,27512d
Stuckey FordHollidaysburg, PA
-$4,500$46,37012d
Liberty Ford AuroraAurora, OH
-$4,500$46,82512d
Ken Ganley Ford NortonBarberton, OH
-$4,500$45,36512d
Ken Ganley FordParma, OH
-$4,500$45,87512d
Donley Ford of Ashland, Inc.Ashland, OH
-$4,500$46,91512d
Mike Bass Ford, Inc.Sheffield Village, OH
-$4,500$40,44012d