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Deal Sheet: 2026 Explorer Active 100A
Bill Fick Ford · Huntsville, TX · VIN: 1FMUK7DH9TGC04873
Negotiation Guide
Opening Offer
$36,008
Fair Price
$37,508
Walk Away Above
$39,314
- • Recent buyers paid ~$4,095 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$37,008
Est. Invoice$38,242
Holdback (est.)$1,234
MSRP (Sticker)$41,120
Asking Price$37,620
Markup-$3,500
Est. Dealer Margin on This Car$612
Percentile45% of inventory is priced lower
Days on Lot66 days
What Others Paid (Last 30 Days)
Cars Sold158
Avg Markup-$4,095
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory110 vehicles
Avg Markup (All Models)-$2,445
Avg Markup (Explorer)-$3,554
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$646
Price History
Jul 9, 2026$39,620 → $36,620(-$3,000)
Aug 6, 2026$36,620 → $37,620(+$1,000)
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