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Deal Sheet: 2026 Explorer Active
Lake Keowee Ford · Seneca, SC · VIN: 1FMUK7DH9TGA87540
This Is Already a Great Deal
Opening Offer
$39,898
Asking Price
$39,275
Max Price
$39,275
- • Recent buyers paid ~$3,765 below MSRP
- • Sitting 77 days (avg 41) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $623 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,398
Est. Invoice$40,711
Holdback (est.)$1,313
MSRP (Sticker)$43,775
Asking Price$39,275
Markup-$4,500
Est. Dealer Margin on This Car$-123
Percentile52% of inventory is priced lower
Days on Lot77 days
What Others Paid (Last 30 Days)
Cars Sold7611
Avg Markup-$3,765
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory156 vehicles
Avg Markup (All Models)-$1,742
Avg Markup (Explorer)-$4,233
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$1,641
Price History
Jul 9, 2026$42,775 → $39,775(-$3,000)
Aug 6, 2026$39,775 → $40,775(+$1,000)
Aug 20, 2026$40,775 → $40,275(-$500)
Aug 22, 2026$40,275 → $39,275(-$1,000)
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