This Is Already a Great Deal
Opening Offer
$38,696
Asking Price
$37,940
Max Price
$37,940
- • Recent buyers paid ~$3,765 below MSRP
- • Sitting 72 days (avg 41) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $756 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,196
Est. Invoice$39,469
Holdback (est.)$1,273
MSRP (Sticker)$42,440
Asking Price$37,940
Markup-$4,500
Est. Dealer Margin on This Car$-256
Percentile52% of inventory is priced lower
Days on Lot72 days
What Others Paid (Last 30 Days)
Cars Sold7611
Avg Markup-$3,765
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory328 vehicles
Avg Markup (All Models)-$2,215
Avg Markup (Explorer)-$3,847
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$1,378
Price History
Jul 9, 2026$41,440 → $38,440(-$3,000)
Aug 6, 2026$38,440 → $39,440(+$1,000)
Aug 20, 2026$39,440 → $38,940(-$500)
Aug 22, 2026$38,940 → $37,940(-$1,000)
Cheaper Explorer Active Inventory
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-$5,000$44,5359d
Paul Miller Ford, Inc.Lexington, KY
-$4,500$44,42012d
Southgate FordSouthgate, MI
-$4,500$46,07012d
Southgate FordSouthgate, MI
-$4,500$45,27512d
Stuckey FordHollidaysburg, PA
-$4,500$46,37012d
Liberty Ford AuroraAurora, OH
-$4,500$46,82512d
Ken Ganley Ford NortonBarberton, OH
-$4,500$45,36512d
Ken Ganley FordParma, OH
-$4,500$45,87512d
Donley Ford of Ashland, Inc.Ashland, OH
-$4,500$46,91512d
Mike Bass Ford, Inc.Sheffield Village, OH
-$4,500$40,44012d