This Is Already a Great Deal
Opening Offer
$38,912
Asking Price
$38,180
Max Price
$38,180
- • Recent buyers paid ~$3,765 below MSRP
- • Sitting 77 days (avg 41) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $732 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,412
Est. Invoice$39,692
Holdback (est.)$1,280
MSRP (Sticker)$42,680
Asking Price$38,180
Markup-$4,500
Est. Dealer Margin on This Car$-232
Percentile52% of inventory is priced lower
Days on Lot77 days
What Others Paid (Last 30 Days)
Cars Sold7611
Avg Markup-$3,765
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory129 vehicles
Avg Markup (All Models)-$2,781
Avg Markup (Explorer)-$4,265
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$2,075
Price History
Jul 9, 2026$41,680 → $38,680(-$3,000)
Aug 6, 2026$38,680 → $39,680(+$1,000)
Aug 20, 2026$39,680 → $39,180(-$500)
Aug 22, 2026$39,180 → $38,180(-$1,000)
Cheaper Explorer Active Inventory
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Southgate FordSouthgate, MI
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Stuckey FordHollidaysburg, PA
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Liberty Ford AuroraAurora, OH
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Ken Ganley Ford NortonBarberton, OH
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Ken Ganley FordParma, OH
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Donley Ford of Ashland, Inc.Ashland, OH
-$4,500$46,91512d
Mike Bass Ford, Inc.Sheffield Village, OH
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