This Is Already a Great Deal
Opening Offer
$40,028
Asking Price
$39,420
Max Price
$39,420
- • Recent buyers paid ~$3,765 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $735 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,528
Est. Invoice$40,846
Holdback (est.)$1,318
MSRP (Sticker)$43,920
Asking Price$39,420
Markup-$4,500
Est. Dealer Margin on This Car$-108
Percentile52% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold7611
Avg Markup-$3,765
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory343 vehicles
Avg Markup (All Models)-$2,808
Avg Markup (Explorer)-$4,238
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$2,270
Price History
Aug 22, 2026$40,920 → $39,420(-$1,500)
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