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Deal Sheet: 2026 Explorer Active
Allan Vigil Ford · Morrow, GA · VIN: 1FMUK7DH4TGB96942
This Is Already a Great Deal
Opening Offer
$39,358
Asking Price
$38,675
Max Price
$38,675
- • Recent buyers paid ~$3,765 below MSRP
- • Sitting 77 days (avg 41) — extra leverage
- • Price already dropped 4 time(s) — dealer is motivated
- • Asking price is already $683 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,858
Est. Invoice$40,153
Holdback (est.)$1,295
MSRP (Sticker)$43,175
Asking Price$38,675
Markup-$4,500
Est. Dealer Margin on This Car$-183
Percentile52% of inventory is priced lower
Days on Lot77 days
What Others Paid (Last 30 Days)
Cars Sold7611
Avg Markup-$3,765
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory247 vehicles
Avg Markup (All Models)-$88
Avg Markup (Explorer)-$3,625
% Below MSRP66%
Avg Days to Sell39 days
Avg Sold Markup-$257
Price History
Jul 9, 2026$42,175 → $39,175(-$3,000)
Jul 16, 2026$39,175 → $42,175(+$3,000)
Aug 6, 2026$42,175 → $40,175(-$2,000)
Aug 15, 2026$40,175 → $39,675(-$500)
Aug 22, 2026$39,675 → $38,675(-$1,000)
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