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Deal Sheet: 2026 Explorer Active 100A
All Star Ford-Palestine · Palestine, TX · VIN: 1FMUK7DH4TGB37390
Negotiation Guide
Opening Offer
$35,594
Fair Price
$37,094
Walk Away Above
$38,877
- • Recent buyers paid ~$4,095 below MSRP
- • Sitting 73 days (avg 44) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$36,594
Est. Invoice$37,814
Holdback (est.)$1,220
MSRP (Sticker)$40,660
Asking Price$37,160
Markup-$3,500
Est. Dealer Margin on This Car$566
Percentile45% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold158
Avg Markup-$4,095
Median Markup-$4,000
Best Deal-$4,500
Worst Deal-$1,000
% Sold Below MSRP100%
Avg Days to Sell44 days
Dealer Profile
Inventory74 vehicles
Avg Markup (All Models)-$2,209
Avg Markup (Explorer)-$3,500
% Below MSRP100%
Avg Days to Sell29 days
Avg Sold Markup-$1,860
Price History
Jul 9, 2026$39,160 → $36,160(-$3,000)
Aug 6, 2026$36,160 → $37,160(+$1,000)
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