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Deal Sheet: 2026 Explorer Active
O. C. Welch Ford · Hardeeville, SC · VIN: 1FMUK7DH4TGA53506
This Is Already a Great Deal
Opening Offer
$41,383
Asking Price
$40,925
Max Price
$40,925
- • Recent buyers paid ~$3,765 below MSRP
- • Sitting 77 days (avg 41) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
- • Asking price is already $458 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$40,883
Est. Invoice$42,245
Holdback (est.)$1,363
MSRP (Sticker)$45,425
Asking Price$40,925
Markup-$4,500
Est. Dealer Margin on This Car$43
Percentile52% of inventory is priced lower
Days on Lot77 days
What Others Paid (Last 30 Days)
Cars Sold7611
Avg Markup-$3,765
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory255 vehicles
Avg Markup (All Models)-$401
Avg Markup (Explorer)-$4,500
% Below MSRP71%
Avg Days to Sell40 days
Avg Sold Markup-$923
Price History
Jul 9, 2026$44,425 → $41,425(-$3,000)
Aug 6, 2026$41,425 → $42,425(+$1,000)
Aug 20, 2026$42,425 → $41,925(-$500)
Aug 22, 2026$41,925 → $40,925(-$1,000)
Cheaper Explorer Active Inventory
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Donley Ford of Ashland, Inc.Ashland, OH
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Mike Bass Ford, Inc.Sheffield Village, OH
-$4,500$40,44012d