This Is Already a Great Deal
Opening Offer
$39,574
Asking Price
$38,915
Max Price
$38,915
- • Recent buyers paid ~$3,765 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $735 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$39,074
Est. Invoice$40,376
Holdback (est.)$1,302
MSRP (Sticker)$43,415
Asking Price$38,915
Markup-$4,500
Est. Dealer Margin on This Car$-159
Percentile52% of inventory is priced lower
Days on Lot58 days
What Others Paid (Last 30 Days)
Cars Sold7611
Avg Markup-$3,765
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory145 vehicles
Avg Markup (All Models)-$2,383
Avg Markup (Explorer)-$4,500
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$1,875
Price History
Jul 9, 2026$41,915 → $38,915(-$3,000)
Aug 6, 2026$38,915 → $39,915(+$1,000)
Aug 22, 2026$39,915 → $38,915(-$1,000)
Cheaper Explorer Active Inventory
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Stuckey FordHollidaysburg, PA
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Liberty Ford AuroraAurora, OH
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Ken Ganley Ford NortonBarberton, OH
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Ken Ganley FordParma, OH
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Donley Ford of Ashland, Inc.Ashland, OH
-$4,500$46,91512d
Mike Bass Ford, Inc.Sheffield Village, OH
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