Deal Sheet: 2026 Explorer Active 100A

Caraway Ford Gonzales · Gonzales, TX · VIN: 1FMUK7DH2TGC38590

Negotiation Guide

Opening Offer

$36,121

Fair Price

$37,621

Walk Away Above

$39,433

• Recent buyers paid ~$4,095 below MSRP

Price Breakdown

Est. Dealer Cost$37,121

Est. Invoice$38,358

Holdback (est.)$1,237

MSRP (Sticker)$41,245

Asking Price$37,745

Markup-$3,500

Est. Dealer Margin on This Car$625

Percentile45% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold158

Avg Markup-$4,095

Median Markup-$4,000

Best Deal-$4,500

Worst Deal-$1,000

% Sold Below MSRP100%

Avg Days to Sell44 days

Dealer Profile

Inventory778 vehicles

Avg Markup (All Models)-$263

Avg Markup (Explorer)-$3,500

% Below MSRP100%

Avg Days to Sell32 days

Avg Sold Markup-$135

Cheaper Explorer Active 100A Inventory

Windward Ford of HawaiiKailua, HI

-$4,000$37,0055d

Bolton Ford, L.L.C.Lake Charles, LA

-$4,000$36,26019d

Bolton Ford, L.L.C.Lake Charles, LA

-$3,500$37,95566d

Tropical FordOrlando, FL

-$3,500$36,76073d

Jarrett Ford, Inc.Dade City, FL

-$3,500$36,76066d

Killeen FordKilleen, TX

-$3,500$37,16061d

Tomball Ford, Inc.Tomball, TX

-$3,500$37,16073d

AutoNation Ford Fort WorthFt Worth, TX

-$3,500$37,16019d

AutoNation Ford Fort WorthFt Worth, TX

-$3,500$37,16033d

Bolton Ford, L.L.C.Lake Charles, LA

-$3,500$37,95533d