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Deal Sheet: 2026 Explorer Active
Ed Murdock Ford · Lavonia, GA · VIN: 1FMUK7DH1TGB57189
This Is Already a Great Deal
Opening Offer
$38,642
Asking Price
$37,880
Max Price
$37,880
- • Recent buyers paid ~$3,765 below MSRP
- • Sitting 77 days (avg 41) — extra leverage
- • Price already dropped 4 time(s) — dealer is motivated
- • Asking price is already $762 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,142
Est. Invoice$39,413
Holdback (est.)$1,271
MSRP (Sticker)$42,380
Asking Price$37,880
Markup-$4,500
Est. Dealer Margin on This Car$-262
Percentile52% of inventory is priced lower
Days on Lot77 days
What Others Paid (Last 30 Days)
Cars Sold7611
Avg Markup-$3,765
Median Markup-$4,000
Best Deal-$4,500
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell41 days
Dealer Profile
Inventory849 vehicles
Avg Markup (All Models)-$565
Avg Markup (Explorer)-$3,900
% Below MSRP39%
Avg Days to Sell31 days
Avg Sold Markup+$391
Price History
Jul 9, 2026$41,380 → $38,380(-$3,000)
Aug 6, 2026$38,380 → $39,380(+$1,000)
Aug 10, 2026$39,380 → $42,380(+$3,000)
Aug 13, 2026$42,380 → $39,380(-$3,000)
Aug 20, 2026$39,380 → $38,880(-$500)
Aug 22, 2026$38,880 → $37,880(-$1,000)
Cheaper Explorer Active Inventory
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-$5,000$44,5359d
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-$4,500$44,42012d
Southgate FordSouthgate, MI
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Southgate FordSouthgate, MI
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Stuckey FordHollidaysburg, PA
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Liberty Ford AuroraAurora, OH
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Ken Ganley Ford NortonBarberton, OH
-$4,500$45,36512d
Ken Ganley FordParma, OH
-$4,500$45,87512d
Donley Ford of Ashland, Inc.Ashland, OH
-$4,500$46,91512d
Mike Bass Ford, Inc.Sheffield Village, OH
-$4,500$40,44012d