Deal Sheet: 2025 Expedition Active

Cecil Atkission Ford of Hondo · Hondo, TX · VIN: 1FMJU1H89SEA75516

This Is Already a Great Deal

Opening Offer

$66,484

Asking Price

$68,540

Max Price

$68,540

• Recent buyers paid ~$19 below MSRP
• Sitting 34 days (avg 20) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $1,487 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$63,486

Est. Invoice$65,602

Holdback (est.)$2,116

MSRP (Sticker)$70,540

Asking Price$68,540

Markup-$2,000

Est. Dealer Margin on This Car$5,054

Percentile3% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold1082

Avg Markup-$19

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell20 days

Dealer Profile

Inventory108 vehicles

Avg Markup (All Models)-$2,718

Avg Markup (Expedition)-$438

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$824

Price History

Jul 9, 2026$70,540 → $68,540(-$2,000)

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