Deal Sheet: 2026 Expedition Active MAX

Southern Ford · Newport News, VA · VIN: 1FMJK1J8XTEA44373

Negotiation Guide

Opening Offer

$76,361

Fair Price

$77,861

Walk Away Above

$78,290

• Recent buyers paid ~$38 below MSRP
• Sitting 47 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$70,848

Est. Invoice$73,210

Holdback (est.)$2,362

MSRP (Sticker)$78,720

Asking Price$78,720

Markup$0

Est. Dealer Margin on This Car$7,872

Percentile100% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$2,584

Avg Markup (Expedition)-$79

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$955

Cheaper Expedition Active MAX Inventory

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