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Deal Sheet: 2026 Expedition Active MAX
Lee Sapp Ford · Ashland, NE · VIN: 1FMJK1J8XTEA38301
Negotiation Guide
Opening Offer
$77,037
Fair Price
$78,537
Walk Away Above
$78,849
- • Recent buyers paid ~$38 below MSRP
- • Sitting 40 days (avg 23) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$71,244
Est. Invoice$73,619
Holdback (est.)$2,375
MSRP (Sticker)$79,160
Asking Price$78,660
Markup-$500
Est. Dealer Margin on This Car$7,416
Percentile19% of inventory is priced lower
Days on Lot40 days
What Others Paid (Last 30 Days)
Cars Sold851
Avg Markup-$38
Median Markup$0
Best Deal-$2,000
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell23 days
Dealer Profile
Inventory35 vehicles
Avg Markup (All Models)-$2,986
Avg Markup (Expedition)-$500
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$1,816
Price History
Jul 9, 2026$79,160 → $78,660(-$500)
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