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Deal Sheet: 2026 Expedition Active MAX
Story Ford · Story City, IA · VIN: 1FMJK1J8XTEA38105
Negotiation Guide
Opening Offer
$71,445
Fair Price
$72,945
Walk Away Above
$75,690
- • No recent sold data — targeting invoice price
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$70,592
Est. Invoice$72,945
Holdback (est.)$2,353
MSRP (Sticker)$78,435
Asking Price$77,935
Markup-$500
Est. Dealer Margin on This Car$7,344
Percentile20% of inventory is priced lower
Days on Lot26 days
What Others Paid (Last 30 Days)
Cars Sold701
Avg Markup$0
Median Markup$0
Best Deal$0
Worst Deal$0
% Sold Below MSRP100%
Avg Days to Sell18 days
Dealer Profile
Inventory41 vehicles
Avg Markup (All Models)-$2,610
Avg Markup (Expedition)-$700
% Below MSRP100%
Avg Days to Sell18 days
Avg Sold Markup-$900
Price History
Jul 9, 2026$78,435 → $77,935(-$500)
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