Deal Sheet: 2025 Expedition Active MAX

Gullo Ford of Conroe · Conroe, TX · VIN: 1FMJK1H84SEA69211

Negotiation Guide

Opening Offer

$66,381

Fair Price

$67,881

Walk Away Above

$70,435

• No recent sold data — targeting invoice price
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$65,691

Est. Invoice$67,881

Holdback (est.)$2,190

MSRP (Sticker)$72,990

Asking Price$70,990

Markup-$2,000

Est. Dealer Margin on This Car$5,299

Percentile1% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold701

Avg Markup$0

Median Markup$0

Best Deal$0

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell18 days

Dealer Profile

Inventory338 vehicles

Avg Markup (All Models)-$1,422

Avg Markup (Expedition)-$363

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$268

Price History

Jul 9, 2026$72,990 → $70,990(-$2,000)

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