Deal Sheet: 2026 Expedition Active MAX

Capital Ford Lincoln of Rocky Mount · Rocky Mount, NC · VIN: 1FMJK1J8XTEA35298

Negotiation Guide

Opening Offer

$75,747

Fair Price

$77,247

Walk Away Above

$77,469

• Recent buyers paid ~$38 below MSRP
• Sitting 35 days (avg 23) — extra leverage

Price Breakdown

Est. Dealer Cost$69,921

Est. Invoice$72,252

Holdback (est.)$2,331

MSRP (Sticker)$77,690

Asking Price$77,690

Markup$0

Est. Dealer Margin on This Car$7,769

Percentile100% of inventory is priced lower

Days on Lot35 days

What Others Paid (Last 30 Days)

Cars Sold851

Avg Markup-$38

Median Markup$0

Best Deal-$2,000

Worst Deal$0

% Sold Below MSRP100%

Avg Days to Sell23 days

Dealer Profile

Inventory109 vehicles

Avg Markup (All Models)-$2,271

Avg Markup (Expedition)-$167

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,024

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